TM Book: Chris Westad

Turning Rants Into Raves hits a home run by taking you on a journey through real-life examples showing how the folks that you pay to attract and engage your valuable prospects and customers are actually chasing them away. It then does a very effective job of showing the reader how employees who are empowered, have clear expectations, and truly think like owners will actually turn on your customers! This informative digest should be required reading for anyone dealing with customers, both external as well as internal.