TM Book: Laura Sikorski
The tenets in this book will enable management of any sized enterprise to rethink how they provide products and services to their customers. Yes, the customer is king; however, Rant and Rave will remind you of the good, bad, and ugly in how to deal with your customers. Required reading for all levels of management to be sure everyone in your company provides a customer experience that will lead to the Four R’s: Revenue, Retention, Referral, and Reputation. Three cheers to the authors!